Audit · Strategy · Oversight - for e-commerce and B2B
We'll boost your brand awareness.
We'll strengthen your digital presence.
We'll find synergies and take it to the next level.
I'll tell you what's wrong with your marketing. And what to do about it.
I help e-commerce and B2B business owners untangle marketing that costs money but goes nowhere. Straight talk - even when it's not what you want to hear.
I've worked with
Who this is for
This is for you if
- You run an e-commerce or B2B business and an agency or team handles marketing, but you don't know if it's making money or just creating activity.
- You get reports full of charts and engagement, but they never answer the question "what does this mean for revenue".
- You feel like your website, campaigns, and content are all pulling in different directions, with no one steering the whole thing.
- You want an independent perspective - not another vendor, but someone who'll tell you what's wrong and what to do about it.
- You make budget decisions and want to know where the money is actually going, and why.
This isn't for you if
- You need someone to just tell you what you want to hear.
- You've already made up your mind and just want an expert's stamp of approval.
- You want to approve every detail of execution.
I work best with people who want to hear solutions, not confirmation.
What I do
Audit & strategy
A one-off diagnostic - product, margins, competition, numbers, team. I find where money and attention are leaking, and propose a concrete plan.
Output: a written diagnosis with a prioritized action plan - not just an hour of talking.
Second eye
Ongoing independent oversight for companies that already have an agency or team. I check the quality of the output, the direction, and whether the activities make business sense.
Meta Ads
I set the strategy and direction, and hand execution to the team - except for Meta Ads. That one I run and optimize myself, because it's directly tied to the numbers and the decisions.
Not sure exactly where the problem is? Let's talk it through.
How it works
Initial diagnostic
I don't just look at marketing. I go through the product, margins, competition, numbers, and who's working on the project and how. Without that, there's no way to tell if the problem is in execution, in the setup, or somewhere else entirely.
Diagnosis & plan
You get it clearly written down: what the problem is, why, what's at stake, and what the first step is - with priorities, not a list of everything possible.
Handover or oversight
Either you hand the brief to your team and I disappear, or I stay on as a second eye, checking that things stay on track.
About me
I'm a marketing strategist, specialist, and project coordinator. I work remotely from Tenerife with clients across Europe and beyond - most recently in Australia, for example.
I'm not an agency, and I don't do execution. I'm the person you call when you need to hear the truth about what's working in your marketing, what's pointless, and what's costing you money with nothing to show for it.
Before I say what's wrong with your marketing, I look at the whole business - product, numbers, competition, team. It often turns out the problem is somewhere else entirely from what everyone assumed.
I can be blunt. But only because it saves time - yours and mine.
Confidentiality around client and project information is a given - it's the standard, not the exception.
You can find more about me and my work on LinkedIn.
FAQ
Q. What exactly do I get at the end?
A written diagnosis - what the problem is, why, what's at stake, what the first step is, and who should take it. Not an hour of talking, but a document you can work from yourself or hand to your team.
Q. How long does an audit take?
It depends on scope. I usually review the numbers, website, and campaigns beforehand, and the call itself is an intensive working session - timing is arranged individually.
Q. I already have an agency or team - does this make sense for me?
Yes, that's exactly what "second eye" is for. You don't need to change anyone - it's an extra independent perspective that checks whether the activities actually make business sense.
Q. How does payment work?
Payment is arranged once we agree on a time that works for both sides.
Q. Do you only speak Czech?
I also communicate in English and Spanish, depending on the project's needs.
What it costs
Diagnostic call / one-off consultation
2,500 CZK/hour
Intensive, tailored work with an immediate output - steps, priorities, a brief.
Ongoing collaboration (audit, strategy, oversight)
from 1,500 CZK/hour
Price depends on scope and type of involvement.
A one-off consultation has a higher rate because it's isolated, intensive diagnostic work with no follow-through. With longer collaboration, efficiency increases, and that's reflected in the price.
Contact
Write, call, or fill in the form - I usually get back to you within 24 hours.